Watson Identi-tee Website Privacy Policy

We at Resource/Ammirati take your privacy very seriously. In order to make you comfortable and confident in sharing your personal information with us we’ve compiled this privacy policy to clearly explain what information we collect, how we use it, and how we protect it. If you have any questions that aren’t answered by this document, we invite you to contact us at info@resourceammirati.com or the physical address listed below.

What personal information do we collect from you?

When using the Watson Identi-tee website, we temporarily access your posts on Facebook or Twitter based on your selection on the home page. If you choose to order a t-shirt, we also collect your email address, shirt style and size preferences, and shipping information.

How do we use your information?

The information we access from your Facebook or Twitter posts is used to analyze your personality using the Watson Personality Insights API. The information collected during the checkout process is used to fulfil your order.

How do we protect your information?

Your personal information is contained behind secured networks and is only accessible by a limited number of people who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology when transmitted over the internet. Finally, your Facebook and Twitter data is never stored on our systems.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

If you use the Facebook feature of this site, Facebook may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, target ads and as described in Facebook’s Data Policy.

Note, cookies can be disabled in your browser settings. However, the Watson Identi-tee website will not work properly if you disable cookies.

How do we communicate privacy policy changes?

Should our privacy policy change in the future, those changes will be posted to this page.

How can you change your personal information?

Contact us using one of the methods below if you’d like us to edit your personal information.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Additional Details

The information above represents the core of what you need to know. Below is additional detail describing our adherence to common personal data regulations.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to process orders and to send information and updates pertaining to orders.

To be in accordance with CAN-SPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can contact us using the details below, and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

250 S. High Street #400
Columbus, OH 43215
United States

Last Edited on 2016-12-23